Affinity Banking

Partner with the leader
in Affinity Banking


For more than two decades, Bank of America Card Services has partnered with some of the most highly recognized brands and organizations, marketing partner-endorsed financial services products to their constituents. This marketing approach, which we call "affinity marketing", focuses our efforts on those individuals most loyal to endorsing partners—those who will respond to offers based on established relationships, find value in the products and want stronger connections to the endorsing partners.

Potential benefits for our endorsing partners:

  • Brand extension—organization gains invaluable brand exposure each time customers present their financial services products at the point of sale

  • Increased loyalty—the affinity program reinforces relationships by combining the organization's brand or name with products your constituents use every day

  • Financial remuneration—potential compensation based on account activity

Constituents of our endorsing partners benefit from:

  • Partner-endorsed credit cards, debit cards, checking, savings, CDs and IRAs

  • An extensive network of more than 18,000 state-of-the-art ATMs

  • Award-winning Online Banking with features such as SiteKey, Bill Pay and Shop Safe

  • Convenient access to more than 5,900 banking centers coast-to-coast

Tell us about your organization so that we can determine whether a Bank of America affinity or cobrand program is right for you.

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