Affinity/Cobrand Banking Partnerships

Partner with the leader
in Affinity Banking


For more than three decades, Bank of America has partnered with some of the most highly recognized brands and organizations, marketing client-endorsed financial services products to their constituents. This marketing approach, which we call "affinity/cobrand marketing", focuses our efforts on those individuals most loyal to endorsing clients—those who will respond to offers based on established relationships, find value in the products and want stronger client-endorsed connections.

Affinity/cobrand clients potentially benefit from:

  • Brand extension—invaluable brand exposure each time customers use their financial services products

  • Increased loyalty—relationships reinforced by combining the client's brand or name with products constituents use every day

  • Financial remuneration—potential compensation based on account activity and performance

Constituents of our affinity/cobrand partners benefit from:

  • Client-endorsed products as well as a broad array of Bank of America branded products and services

  • Award-winning Online Banking with features such as SiteKey, Bill Pay and Shop Safe

  • Award-winning Mobile Banking with features such as mobile check deposit, mobile transfers and alerts.

  • Convenient access to thousands of banking centers and state-of-the-art ATMs coast-to-coast

Tell us about your organization so that we can determine whether a Bank of America affinity or cobrand program is right for you.

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