Spring Update
PERFORMANCE AND PEOPLE

Progress in motion


Producing profits and jobs



Q:
Do you expect your company's profit margin to increase, decrease or stay the same in 2012?

Wider margins

Corporate performance should get a boost from higher profits, according to one-half of all U.S. companies surveyed, up from 41% in the last study. Thirty-one percent think their profit margin will stay the same and 20% predict declines this year.

Q:
Do you expect your company's revenues to grow, contract or stay the same in 2012?

Growing revenues

Possibly driven by growing confidence in the U.S. economy and sectors, and consistent with their higher profit projections, 64% of CFOs are expecting their company's revenues to increase this year, up from 56% previously. Of the remaining, 31% predict their revenues will stay the same and 5% think they will contract.

Q:
Do you expect the price your company charges for its products and services to increase, decrease or stay the same in 2012?

Higher prices

For the first time in three years, more than half of all U.S. companies surveyed intend to increase the prices of their products and services. Currently, 57% of CFOs expect price increases in 2012, up from 50% previously. This pricing strategy is consistently held by all CFOs regardless of industry sector, geographic region, sales size, company type or level of foreign market involvement.

Q:
Compared to last year, are your R&D expenses in 2012 going to be higher, lower or about the same?

Ongoing investment in R&D

Given that research and development spending generally indicates a company's commitment to grow, it is promising to see that the 2012 R&D expenses of most companies will be the same as or higher than they were in 2011. Twenty percent of companies will spend more on R&D in 2012, 63% will maintain current spending levels, and only 3% plan to reduce R&D expenses.

Q:
Where do you spend your R&D dollars?

Domestic focus

Future corporate growth may hinge on developing new products or processes to improve and expand operations in the U.S., based on 87% of companies who report spending their R&D dollars domestically (72% entirely in the U.S. and 15% mostly in the U.S.). Of the remaining, 6% say that their R&D expenses are split evenly between their U.S. and international operations and 6% say their R&D dollars are spent mostly or entirely overseas. Among U.S. companies with foreign operations, 69% of their R&D expenses are made in the U.S., 20% are made internationally and 21% are split equally between the two.

Q:
Which best describes your company's employment plans for 2012?

Job growth

As the nation's workforce expands, the likelihood of sustainable economic growth increases as well. Fifty-one percent of companies are planning to hire additional permanent and/or contract employees this year. Forty-three percent have no plans to change the size of their work force and only 8% are making reductions in staff size.

Q:
What are your most significant financial concerns about your company?

Energy costs heating up

From a financial perspective, U.S. companies are growing more concerned about energy costs (51% versus 43% previously), likely driven by price volatility and ongoing geopolitical uncertainty. Concern over healthcare costs is down from a high of 56% in the previous survey to 51%, though pending rulings on healthcare reform loom large. Concern about consumer confidence, cash flow and unemployment levels has dropped significantly, a positive sign for U.S. growth prospects.

TREND SPOTTING: PERFORMANCE AND PEOPLE
Interesting facts by segment or industry

  • Most optimistic about profits: Those hiring additional employees (60%), have sales between $75 million and $199 million (57%) or between $500 million and $2 billion (56%) and service companies (56%).
  • Highest on hiring: Businesses forecasting growth of 10% or more (82%), have R&D expenses higher than last year (70%), have sales between $500 million and $2 billion (68%).
  • Increasing R&D: Those hiring additional contract employees (35%), forecasting growth of 10% or more (31%), have foreign operations (30%), sell to foreign markets (28%) and manufacturers (27%).
  • Fueling concern: Small and mid-size companies ($25 million – $499 million) are significantly more likely to be concerned about both energy and healthcare costs than large companies with sales of $500 million to $2 billion.