Spring Update
SURVEY DEMOGRAPHICS

Representing America's financial decision-makers


A cross-section of companies and regions



U.S. Companies

Ownership

Privately owned

79%

Publicly owned

17%

Majority privately owned with some public debt

4%

Foreign Market Involvement

Yes

67%

   Buy from

61%

   Sell to

42%

   Have foreign operations

21%

No

33%

Products

Consumer goods

29%

Business goods

60%

Both consumers/business goods

11%

U.S. Region*

South

31%

Midwest

30%

Northeast

19%

West

20%

Gender

Male

88%

Female

12%


*U.S. Region:
South: Alabama, Arkansas, Delaware, District of Columbia, Florida, Georgia, Kentucky, Louisiana, Maryland, Mississippi, North Carolina, Oklahoma, South Carolina, Tennessee, Texas, Virginia, West Virginia
Midwest: Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota, Wisconsin
Northeast: Connecticut, Maine, Massachusetts, New Hampshire, New Jersey, New York, Rhode Island, Pennsylvania, Vermont
West: Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington, Wyoming